OUR SERVICES

If you are looking to enter a foreign market for the first time, Creative Culture can give you an accurate picture of local trends, helping you avoid any embarrassing cultural faux-pas. Our trusted team of local advisors provide an inside perspective on a whole host of issues: local celebrity endorsement, geographical trends and general colour preferences to name but a few.

Knowing your market is one thing, engaging with your audience is another matter. Accurate and captivating language is key to making your ideas stand out from the crowd.

• Adaptation: What we call adaptation is the process of translating creative material and making it sound natural to the local ear. We don’t just translate; we re-structure, re-create, develop, adjust and polish in order to achieve an end result that is perfectly in tune with your market’s tastes and needs. Our teams of carefully-selected linguists are the best at it!

• Copywriting: Thanks to our team of experienced local copywriters, we are in a position to produce any type of copy in most of the world’s languages: press releases, print adverts, taglines, brand guidelines, websites, social media and even scripts!

• Interpreting: Building on our adaptation service, our team of experienced interpreters (consecutive and simultaneous) can assist you in events, conferences or business meetings. Give us an industry and we’ll find you the best match!

If you are already established abroad but are looking to roll-out your current campaigns in a range of foreign markets, we can help. This is how.

Creative Culture understands that an inside perspective on local culture is vital to ensuring your campaign appeals to your target audience. This is why we combine the expertise of our skilled strategic planners with that of our talented linguists to test-drive any material you may already have. From colour coding to lay-out, concepts to wording, we will outline the do’s and don’ts of local marketing.

When you want to arrange a focus group, quantitative or qualitative research, or even concept generation workshops, we can find the right creative profiles in the local markets to bring in-depth cultural awareness to the table. From market researchers and creative agents to targeted customer groups or designers, we’ll pull out the right set of skills for successful brand mind-mapping.

• Adaptation: What we call adaptation is the process of translating creative material and making it sound natural to the local ear. We don’t just translate; we re-structure, re-create, develop, adjust and polish in order to achieve an end result that is perfectly in tune with your market’s tastes and needs. Our teams of carefully-selected linguists are the best at it!

• Copywriting: Thanks to our team of experienced local copywriters, we are in a position to produce any type of copy in most of the world’s languages: press releases, print adverts, taglines, brand guidelines, websites, social media and even scripts!

• Copy Editing: If your material has been written by a non-native speaker and you want to ensure maximum impact and relevance, we can provide copy editing and proofreading services.

• Multi-lingual Glossaries: In order to ensure that your campaigns are consistent in time and across channels, we can create a multi-lingual glossary for your brand, encompassing technical terminology as well as key brand messages and concepts.

• Multi-lingual Voiceover Recordings and Subtitling: From TV adverts to brand videos and interviews, we can help record and/ or subtitle your material into a range of languages. You will be involved in selecting and approving the voices that will embody your brand.

• DTP: Building on our adaptation services, we can also assist you with our desktop publishing expertise. If you have an original visual that needs typesetting for your local markets, we can create as many localised versions as required. We support all languages, including oriental characters such as Simplified Chinese and Arabic.

Coordinating marketing campaigns across a wide range of branches dotted all over the world can be challenging for a head office. Aside from geographical divisions, communication between different departments can be hindered for all sorts of reasons. By going directly to each different local branch individually, we work around these challenges, getting you quicker feedback and ensuring a prompt, consistent launch for your campaign.

Whether you are looking to organise an internationally-themed event or an authentic experience abroad for your staff, we can provide you with local insight and top events co-ordinators to make your function a success.

• Cultural Events and Trips: We organise events and trips for companies wishing to share cultural experiences with their staff. Just give us a destination, a number of participants, some date options and a budget range, and we’ll arrange a customised outing with a local feel.

• Cultural Insight: We also provide cultural insight to events management companies hosting internationally-themed events. Whether you are organising a corporate gala for a client from overseas or an evening based on a particular culture for the launch of a new product, we can help.

• Interpreting: Our team of experienced interpreters (consecutive and simultaneous) can assist you in events, conferences or business meetings. Give us an industry and we’ll find you the best match!

If you feel your staff requires advanced linguistic and cultural skills to successfully conduct business with your local markets, Creative Culture can help.

• Linguistic Coaching: Linguistic coaching serves a variety of purposes. Perhaps you have been asked to play the part of a foreign character in a film or television programme and need help perfecting your accent, or maybe you’re looking to brush up your language skills before a speech at a conference abroad. Whatever your needs our coaches and teachers are at your service.

• Cultural Awareness Training: The best way to build good international relationships, internally and externally, is to make sure you are on the same wavelength as your partners abroad. Giving your staff the best insider’s perspective is a good start to ensuring that your business relationships develop without a hitch.