Adaptation
Cointreau, the world renowned orange liqueur, develops a limited edition of their iconic bottle every year. It comes with a stylish pink shaker aimed at recapturing Brand Ambassadress Dita Von Teese’s image, to enable customers to make delicious cocktails anytime anywhere!
Creative Culture was appointed to work on the adaptation of this limited edition packaging in a variety of languages: French, Italian, Spanish, Flemish, Japanese and German amongst others.
Our teams of copywriters not only succeeded in producing flawless, inspirational and culturally-relevant copy in their language, but also managed to make sure that their text accorded exactly with the space provided on the small packaging. Let’s not forget that German is one and a half times longer than English on average!
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