Cultural Insight
EnergyQuote JHA is an energy broker. From risk management to market analytics, procurement services to CSR, they enable small as well as large corporations to optimise their energy consumption. They are present globally and there is an increasing need to understand each and every local markets’ needs and trends.
In 2010, Purpose, EnergyQuote JHA’s design agency, developed a dynamic brand identity and strategy. They then consulted Creative Culture to assess the tagline’s potential and overall positioning in its key markets: France, Germany and Italy. The scope of work ranged from overall strategy to the tagline’s wording and colour coding. Along with the expert knowledge of our local strategic planners, we evaluated the strengths and opportunities behind the campaign and highlighted the potential threats it could encounter on the markets; in other words, we conducted a ‘cultural SWOT analysis’.
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