Adaptation
innocent drinks is the leading smoothie brand in the UK. Young, dynamic and born just a decade ago, the company is already present in several European countries, where it continues to spread its ‘healthy eating and drinking’ spirit!
On this occasion, Creative Culture collaborated with innocent on the adaptation of their online seasonal campaign in France from German. To celebrate the arrival of spring, we invited innocent customers living in the city to plant a miniature garden in a smoothie bottle, and to learn more about different species of bees.
innocent has a strong brand identity, and while its tone-of-voice is extremely engaging and informal, our team of copywriters had to master the art of adapting it to the French market, which often responds to more formal messages.