Copywriting
Louis XIII is the ‘King of Cognacs’. Nurtured by four generations of cellar masters, it is the jewel of the Rémy Martin house.
In 2010, Louis XIII launched a global print campaign, which was rolled out in Asia, Europe, America and various duty-free zones.
For this particular challenge, Creative Culture mobilised a team of experienced copywriters to tell the story of this majestous brand. After several weeks of work, mind-mapping and creative briefing with the client, we came up with a campaign worthy of the brand’s grandeur.