Parisian-born Mélanie learnt the importance of cultural difference from a young age. Growing up in Taiwan, Brazil and Cameroon, her decision to study languages, intercultural affairs and marketing at the prestigious Sorbonne University in Paris, and later at the University of Saragossa in Spain, came naturally. Over the past decade, Mélanie has taken on senior managerial positions in localisation and global account handling with high-profile names such as Nikon, Heineken, Sony, Nokia, GSK, Rémy Cointreau, Allianz and Orange. Drawing from her experience with these leading brands, Mélanie founded Creative Culture in 2008.
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