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Culture Connexion

Culture Connexion™

Over the past 16 years, we've built and grown Culture Connexion™, a global network of over 3,100 senior consultants across a range of subject matters in over 140 countries. A unique pool of senior human talent and intelligence, which brands and agencies can tap into and easily plug into their day-to-day strategy think-tanks, to support creative development or to enhance existing AI-powered insight solutions.

As an exclusive associate model, Creative Culture puts together bespoke, dedicated global and local teams to deliver tangible, concrete and easy-to-implement growth solutions for global brands and their agency rosters. Collaboratively, sensitively.

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A selection of profiles

Meet some of our connexions who make the magic happen

Anna G. Martins

Anna G. Martins is a cultural strategist and brand consultant specialising in cross-cultural messaging. Leveraging her expertise in the US market, she helps brands navigate cultural nuances and connect authentically with diverse US audiences.


Feyi Olubodun

Feyi is one of the leading thought leaders on the African marketplace, having developed and published the only proprietary framework to understanding African consumer psychology. He regularly consults for multinationals and sits as a Trustee on the Board of Malaria No More UK.



Azza Elhassan

Azza is a cultural strategist with 12+ years’ experience in consultancy and creative development. She integrates AI and cultural innovation to amplify marginalised voices. Pursuing an MA in AI and Society, she bridges technology, culture, and ethics to inspire systemic change.

Lydia Caldana

Foresight strategist with over 10 years experience in futures-making in both private and public sectors. Global South background and Global North perspective. President of ALAF, founder of Future Resources. MA in Liberal Studies specializing in Gender, Sexuality, and Global Urban Futures.


Fatou Ndiaye

Fatou is a serial entrepreneur, UN expert, and DEI consultant championing social equity through her firm NHUMA.
She also explores sustainable fashion as a documentary host on Canal Plus.



Trivikram Thakore

A result oriented professional with experience across Mobile, Consumer Electronics, E-Commerce, FMCG and the Advertising industry. Building joined-up marketing plans that are culturally relevant and generate positive ROI are his super power. His world combines Research, Strategy, Creative, Content, Digital practice and ATL Media.

Communities

Fancy tapping into local strategists, journalists, influencers, audiences or subject matter experts across international markets at a click of a button?

Thanks to Culture Connexion™, you can engage with bespoke local communities on a regular or ad hoc basis to feed creative and strategic ideation, culture-proof your assets and campaigns or even amplify your messages to targeted communities in market.

Designed and curated by our senior global consultants at Creative Culture, these communities will become your eyes and ears on the ground.

Boosting your engagement in the short and long term.

Facilitating.

Elevating.

Empowering.

... your ideas and brand.

Keeping on top of and a step ahead of culture as it happens.

Unlocking your brand potential.

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