THE CONTEXT FOR BRANDS
The world is fragmenting, information is travelling faster than ever and brands that aren’t fully prepared pay the terrible consequences of cultural misalignment with their audiences.
A staggering 70% of international ventures fail due to cultural misalignment.
Walmart's attempt to enter the German market led to a
$1 billion exit when it failed to adapt to local shopping habits and regulations.
OUR MISSION
We exist to unlock global brand potential through cultural intelligence
We help international brands:
PLAN.
Be prepared.
RESPOND.
Be culture-shoock proof.
LEAD.
Be the first to create a culture movement.
Because:
Brand equity loss, crisis communications or cost opportunity aren’t topics you have the time or resources to tackle.
So why not get it right from the word go?
What culture is to brands
Culture is the invisible thread that unites people, drives behaviours, defines identity, constructs belief systems and feeds the power of influence.
From slow culture to fast culture, visible and invisible, subcultures, communities, passion groups, regions and nations, successful brands are those that show up in all these intricacies of culture in a strong, authentic and relevant manner.
To learn more about culture read our whitepaper.
Human intelligence
While AI and automation are a great enabler that achieves the pace at which brands want to operate and communicate, they don’t give an understanding of why trends are happening, why topics are trending and more importantly what this means for your brand. Running before you can walk is a risky approach and you don’t have the luxury of time to pick up the mess.
Avoid costly cultural faux-pas and engage with your audiences in a culturally sensitive manner.
Make the human intelligence choice - as a standalone or combined with your existing AI-generated insight solutions.
Tested models and outcomes
Thanks to targeted cultural intelligence solutions, your global strategies and campaigns will:
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Outperform the competition’s by delivering higher engagement rates
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Create long-term loyalty, trust and equity for your brand within your different cultural groups and audiences
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Anchor your brand in culture in a versatile manner, delivering on a local feel and authenticity
You will build an eco-system to feed and run your international campaigns in the most effective, efficient and compelling way.
The foundations of culture
Much like brands, cultures have their own ecosystem and can be broken down into four pillars:
Norms
Values
Language
Symbols
Combining brand and cultural models, we help clients understand their cultural core, cultural space and the role they have to play in culture as it’s happening.
Learn more about the Cultural Brand Diagnosis, one of our hero products here.
To read more about the 4 pillars of culture, read our article here.
