
About Creative Culture
Founded in 2008 and led by Chief Culturalist Mélanie Chevalier, Creative Culture is a cross-cultural consultancy that unlocks global brand potential through cultural intelligence. We deliver our solutions to brand owners and their agencies, working in a fully collaborative environment.
We are women-owned and passionate about driving inclusion through all the work that we do.

Our values
We believe in:
Partnership
Operating as an associate model exclusively, we build bespoke teams of senior global and local consultants for clients to get the best-in-class talent in a subject matter, industry and competency.


The power of diversity
Giving a voice to all is a founding principle of Creative Culture. International brands cannot reach their full potential without the contribution of their local markets, audiences and communities. We live in a world where customers are in control of brands and not the other way around. So let’s give them a voice!
Going the extra mile
Cracking the cultural code requires a lot more than just responding to a brief. We are challengers and rarely abide by the status quo. We question, collaborate and elevate propositions and ambitions.


There being more than one path
Iterative learning and experiences are extremely important to grow businesses, brands and people. We always work with a very open mind and adapt to our clients’ WOWs because we believe collaboration is the starting point to successful ventures and projects.
Capabilities
Bespoke cultural insights and trends
Local market intelligence (market, audience, trends, influence)
Cross-cultural audits
(including semiotics)
Curated local communities to support global strategy and shock-proof creative ideation
Cross-mix of cultural experts, strategists, opinion leaders, influencers, consumers
Ongoing contributions
Self-managed or community managed in their local language
Insight consolidation and reports
Inclusive global brand consultation
Inclusive brand toolkits (inclusive language audits and guidelines)
Global-local DE&I programmes (stakeholder engagements and L&D)
Global agency support
Market and audience insights (desk research, customer and/ or expert interviews)
Cross-cultural audits and semiotics (strategy, assets, creative direction)
Transcreation