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How do global purpose-led brands drive their agenda across local markets?

Updated: Dec 14, 2024

In this webinar, Melanie Chevalier, Founder and CEO of Creative Culture explores how global purpose-led brands can act as changemakers and fight for progress without upsetting local cultures? In a diverse world, where is the fine line between being progressive and offensive? Where does a brand draw a line in order to generate discussions to trigger a mindset change? Our panellists cover the pitfalls of having a global vision as a purpose-driven company, as well as best practices and success stories.

We'd like to thank our panel for taking part in this conversation:


Linda Nordgren, Global Vice President, Crisis and Community Management at Oatly

Tanja Grubner, Global Marketing & Communications Director at Essity

and Nicholas Ledner, Communication Officer, Strategic Partnerships at UNICEF




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