In this webinar, Melanie Chevalier, Founder and CEO of Creative Culture explores how global purpose-led brands can act as changemakers and fight for progress without upsetting local cultures? In a diverse world, where is the fine line between being progressive and offensive? Where does a brand draw a line in order to generate discussions to trigger a mindset change? Our panellists cover the pitfalls of having a global vision as a purpose-driven company, as well as best practices and success stories.
We'd like to thank our panel for taking part in this conversation:
Linda Nordgren, Global Vice President, Crisis and Community Management at Oatly
Tanja Grubner, Global Marketing & Communications Director at Essity
and Nicholas Ledner, Communication Officer, Strategic Partnerships at UNICEF
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