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Insight Connect is a platform where we interview senior brand marketers, cultural and international experts. We explore the tangible value of cultural intelligence and well-informed internationalisation plans.
In this episode, we explore the unique culture of Quebec and how it stands out within the broader Canadian context. From "I" to "we", from "tradition" to "modernity" and "local" to "global", Sonya shares her unique experience and perspective on a fascinating market a
